Behind amici al sole | In the Loop #1
You know that moment when a place goes from being just a stop on your journey to feeling like home? Maybe it’s the café where they know your order, the beach that always pulls you back, or the people who turn ‘see you soon’ into a promise. All those little elements that make a place feel like your place.
amici al sole [friends in the sun in Italian] started with the idea of capturing that feeling, creating something that lets you carry it with you, wherever you go. Our t-shirts are inspired by the places and moments that stay with you.
This isn’t just about personal memories; it’s also about where those memories are made. That’s why we collaborate with local businesses to create custom merch that feels like an extension of their community.
Starting with our core designs, we tailor pieces that reflect the vibe of the cafés, coworking spaces, gyms, and hidden gems that people keep coming back to. More than just branding for the sake of branding, it gives regulars, locals, expats, and travelers a way to support and take a piece of their favorite spot with them.
Since community is at the heart of this project, we’d love to hear from you:
What makes a place special to you? How do you connect with the places you call home when you’re always on the move?
